LIYING (Miko)

• Executive & Internal Communications Design: Provided design support to the SVP/CMO and senior leadership for executive decks and high-visibility initiatives, including company-wide forums (All-Hands, leadership briefings).
• Event & Branding: Supported the visual direction and slide system for major events like WebexOne 25, AI Summit, ENCAB, and Cisco Live EMEA keynotes, developing cross-functional design frameworks.
• Data Visualization & Strategy: Translated complex data, KPIs, and business narratives into clear visual systems to facilitate discussion and action at the leadership level.
• Design System & Collaboration: Developed reusable templates and design systems to increase consistency, and partnered with cross-functional leaders (product, marketing, analytics) to align narrative flow for high-stakes presentations.

• Designed landing pages, static, motion, and modular creatives to support growth across 20+ DTC brands in beauty, wellness, fashion, food/drink, and lifestyle.
• Collaborated with growth teams to iterate on campaigns using A/B and multivariate testing, refining creative based on CTR, CAC, ROAS, and audience behavior trends.
• Produced creatives to support full-funnel journeys—prospecting, retargeting, and conversion—ensuring consistency between ads, landing pages, and post-click experiences.
• Produced client-facing decks and testing recaps that turned performance metrics into clear visual stories for marketing and brand stakeholders.
• Contributed to brainstorms, documented design systems, and supported junior designers and interns on visual quality and testing alignment.

• Managed social media content calendar, aligning posts with engagement trends and real-time user feedback.
• Boosted engagement rates by adapting visual formats and messaging to match platform algorithms and user behaviors.

MBA, Data Analytics & AI

Sofia University · Palo Alto, California

MA, Graphic Design & Digital Media

Academy of Art University · San Francisco, California

BA, Theatre, Film and TV Fine Arts Design

Gengdan Institute of Beijing University of Technology · Beijing, China